I've heard horror stories about the meat used in pet food, what do you use?

We use free run chicken and turkey which is highly digestible for cats and dogs. All of the meat used comes from a slaughterhouse intended for human consumption (declared high quality and disease free). Contrary to popular myths, this isn’t bad meat that’s got feathers and beaks. 

UK laws protect against this so you can rest assured that you’re getting the excess meat that we as humans don’t need, kind of like wonky vegetables that supermarkets are now selling. Just as nutritious.